Why is an Email List Important – and How to Build One

“The Money is in the List”. This is a well-used and well-known saying about internet marketing. I am not sure who it is attributable to but it conveys the idea that an email list is one of the most important aspects of internet marketing which includes affiliate marketing. This article will explore this further and explain how to build a list and how to use it.

Why is an Email List Important

It has been consistently shown that email outperforms other forms of contact with customers like facebook, twitter and instagram. In many cases reports of 6x better conversions have been

Photo by Austin Distel on Unsplash

achieved. Ramsay Taplin of The Blog Tyrant states “nothing gets engagement like email”.

Unlike social media where your message to potential customers can disappear fairly quickly, emails can sit unread in your customers’ inbox until acknowledged. Customers can also refer to the content over and over again especially if it is interesting and informative. This helps build up a personal relationship with your audience.

Why is an email list important – because the list is now yours and you own it and you can treat it as an asset which will pay you back many times over if you use it wisely. You can let your customers know when you are promoting a new product and because they know you and trust you they are more likely to buy what you recommend.

Emails can also be used to encourage visitors to return to your website or blog by letting them know when a new article has been posted. This increased traffic will also result in more sales of your promoted products. All in all and despite all sorts of new ways to contact potential customers, email remains the preferred option of most internet marketers and the most profitable one.

How to Develop an Email List

The starting point for all email campaigns is the list. Without a list there is no one to send content to. For Affiliate Marketers this is particularly difficult. When you promote a product the

Photo by JESHOOTS.COM on Unsplash

transaction takes place between the customer and the merchant so all the contact details stay with the merchant. As affiliate marketers, we need to think of other ways to obtain customers’ email addresses.

How do you do it? You need to persuade the visitors to your blog to leave their email address. In order to get them to do this they need something in return. There are a number of ways you can do this – lets start with a free bonus.

A free bonus is an additional item that your customer can choose to accept when he or she buys the product you are promoting. It can be a physical product or a digital product like an ebook depending on the niche you are in. In order to receive this free bonus they need to give you their contact details and most specifically their email address. JVZoo will let you do this but not all networks will allow it so you need to check it out with them.

Another way to obtain email addresses is to have a landing page pop up on your website after your visitor has opened one of your posts or articles. This landing page will invite them to leave their email in return for a free ebook or some similar digital product that will be of interest to customers in your niche.

You can either write the ebook yourself depending on your interest and knowledge of your niche or you can buy a Private Label Rights product or PLR product. These are rebrandable products that the author will allow you to use as your own within certain limits which vary from author to author. These PLR products can be e courses, articles, reports, e books or videos. If you cannot find suitable products, networks like Fiverr will have members will to write what you want for a very reasonable price.

An additional way to gain email addresses with a pop up landing page is to offer the visitor a service where you will notify them whenever you post a new article on your website. In this way you encourage your visitors to return to your website where they have another opportunity to buy your promotion.

What to Do with an Email List

Once you have an email list what do you do with it. You need to treat it wisely and with care. Your subscribers do not want to be constantly sold to. If this happens they will very quickly unsubscribe from your list. That’s not to say you cannot include links in your emails to products but you also need to provide interesting and relevant content as well.

So how do you go about sending emails to a large list of subscribers. The way to do this is with an autoresponder. This is a piece of software that is designed to automatically send out a series of emails to your list or to sections of your list. It can also send one-off emails on an ad hoc basis.

There are a number of autoresponders on the market at a variety of costs to suit your particular budget. Some of the more common ones that I have used are Mail Chimp, Getresponse, A Weber and Go Daddy email marketing. With all of them you first need to construct a series of emails to send out to your subscribers on a regular cycle – in many cases this is once a day. So when a visitor subscribes to your list he or she will receive the first email on day one and the whole series on subsequent days or whatever period you have chosen.

It is also possible to send out one-off messages which are useful when you have introduced a new product to promote. If your subscribers have already bought from you they have been warmed up and are more likely to buy again. This is all to do with being familiar with you and your style and trusting you over other promoters.


This is a brief introduction to email marketing and how to use an email list. It does involve a lot of work initially but the results will show the benefits of owning an email list far outweigh the results from other types of marketing.

I hope you have enjoyed this article and if you have any questions or would like to make a comment please use the form below to leave a message. I am really keen to have feedback on my articles and find ways to improve them. Thank you for reading this post and all the best with your future email marketing adventure.

2 thoughts on “Why is an Email List Important – and How to Build One”

Leave a Comment